|CAMPAIGN NAME||I Will Glam : The first TELETEXT videoclip in history|
|LAUNCH DATE||April 29th, 2009|
Re-launch a Spanish pop-star from the 80s - Pedro Marin - that has been off the radar for 20 years.
Reconnect with his existing fans but also broadening his target audience by launching Pedro Marin's latest album in a modern, innovative and attractive way.
Creating buzz in music, creative and tech-communities by using the highly unexpected format - TELETEXT -
To accelerate the viral effect, the campaign was powered by an integrated on-line advertising
“I WILL GLAM” will take Pedro Marín and his music one step further by using an unexpected and innovative media; THE TELETEXT.
THE TELETEXT arose in the same time and place (England 1972) as Pedro Marin's biggest musical influence, Glam Rock.
Creating the first video-clip for TELETEXT in history.
Using the classic TELETEXT graphics and re-inventing this presumably
dull format in all media channels
The video clip takes off on national TV (Cuatro Teletexto) and
continues on to the Internet,
Even though the campaign has just been released, CUATRO (a national network) has increased
More details coming in May.
I Will Glam video case study. Long version 3'00''
|I Will Glam video case study. Short version 1'00''