BRAND ABSOLUT VODKA
ABSOLUT
CAMPAIGN NAME
In An ABSOLUT World friends would get together more often
DESCRIPTION
Alcoholic Beverages
LAUNCH DATE
March 11th, 2008

 

 

SYNOPSIS / BRIEF EXPLANATION OF IDEA:

As part of the digital version of the overall In An ABSOLUT World campaign, we approached American comedian Zach Galifianakis and asked him to develop his vision of an ABSOLUT world.

Together with fellow comedians Tim Heidecker and Eric Wareheim (of Adult Swim's Tim and Eric Awesome Show, Great Job! fame) Zach wrote and produced this short film based on the line In An ABSOLUT World, friends would get together more often.

By very much incorporating their unique sense of humour and style, ABSOLUT ended up with a very successful, very meta - and very funny - movie directed towards the online comedy community, created by and starring three up-and-coming comedians in their absolute zenith. The movie established ABSOLUT as a presence in the online comedy world - a first for ABSOLUT - and gained tons of credibility for daring to work with such innovative comedians. 

 

HOW THE FILMS WERE ACTIVATED:

The films were put on Youtube and the comedy site Funny or Die. To get the films out there Zach Galifianakis, Tim and Eric used their own sites and own personal networks to attract fans.  As the campaign went along more and more media picked up the films, which made even more people watch the films. See an example http://www.esquire.com

 

 

RESULTS AND EFFECTIVENESS

94,584 views on Funny Or Die
778,655 views on Youtube
155,388 views on Myspace
6,383 views on Break

54,883,667 Editorial Impressions (together with Epiode 2)
1,200 Comments first 7 weeks (Based on comments on Youtube, Myspace, Funny Or Die, Break.com)
1,820 Google hits first 7 weeks (All searches made within brackets "absolut zach")

 

FUNNY OR DIE (94,584 Views)

 

YOUTUBE (778,655 Views)

 

MYSPACE (155,388 Views)

 

BREAK (6,383 Views)