SYNOPSIS / BRIEF EXPLANATION OF IDEA:

In the digital component of the In An ABSOLUT World campaign, ABSOLUT invite 'visionaries' – big name celebrities, niche creatives and consumers alike – to come up with their vision of an ABSOLUT world. Here, ABSOLUT aren't limiting themselves to the traditional expressions of creativity, but invite a broader range of visionaries to come up with their visions of an ABSOLUT world.

Today, ABSOLUT believe creative expressions can be found in almost any field, and popular culture is broader than ever.

The site is designed to be a hub for all the visions that are to be distributed online. The visions and their realizations will continue to be added giving the campaign longevity beyond just putting up a website, this is a brand promise as much as a website.