SYNOPSIS / BRIEF EXPLANATION OF IDEA:

As part of the digital version of the overall In An ABSOLUT World campaign, we approached American comedian Zach Galifianakis and asked him to develop his vision of an ABSOLUT world.

Together with fellow comedians Tim Heidecker and Eric Wareheim (of Adult Swim's Tim and Eric Awesome Show, Great Job! fame) Zach wrote and produced two short films based on the line In An ABSOLUT World, friends would get together more often.

By incorporating their unique sense of humour and style, ABSOLUT ended up with two very successful, very meta - and very funny - movies directed towards the online comedy community, created by and starring three up-and-coming comedians in their absolute zenith. The movies established ABSOLUT as a presence in the online comedy world - a first for ABSOLUT - and gained tons of credibility for daring to work with such innovative comedians.